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Paid promoting programs corresponding to Google AdWords and Microsoft AdCenter cost your small business a charge when a searcher clicks in your advertisement. This is sometimes referred to as “PPC” or mistakenly known as “SEM.” Guidance is beneficial to ensure your promoting dollars are spent properly. Loyalty cards are rapidly going digital, with firms like Punchcard and Belly providing easy-to-manage loyalty applications in your customers with smartphones. You can consider Twitter as a sort of public-email-listserv for the web. Depending on the type of business you operate, you might use Twitter to announce new products, chat about information gadgets in your business, or offer discounts.
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